Pointer
Showcasing diversity in men’s fashion
Fashion illustration
SERVICES
Illustration
I worked with Pointer Creative in creating a series of web illustrations for a digital e-commerce experience for their client.
Challenge
I was tasked with creating a series of images that evoked high-fashion illustration while showing a diversity of body types and races. They needed to successfully showcase both casual and formal menswear.
Solution
I established an illustrative style that was both flexible and stylish, and could be used across the client’s e-commerce brands.
Process
Pointer shared with me their draft prototype for the digital experience which was using temporary imagery. I began with sketches and concepts exploring different styles and approaches. After settling on a final illustrative style, I developed a series of illustrations for the menswear stores Together we worked with the client in making final adjustments.
Results
I established a cohesive illustrative style that was flexible enough to be used across the client’s e-commerce brands, and could showcase both formal and casual fashion all while showcasing a diversity of body types.